During my A2 project, I created three main products - the music video , digital and poster to promote my chosen singer Jeremy Swartz performing Afterglow by The Crookes . Alternative rock (with influences from the indie genre ) is the genre of my music video, and so I utilised the key conventions of the genre into my three products in order to conform to the brand image of the genre.
To develop the artists brand image I decided to pick monochromic colours in order to make the title , The Crookes as well as the band members the main focus . The font used 'black marker ' alongside the Polaroid frame used in both my magazine advert and digipak helps to ensure brand identity is consistent and recognisable to the consumers, as well as highlights the idea of preserving memories "faded memories" a key element of the song .
Indie music videos are known to be quite low budget , the main settings of the video are in the studios , cities , parks and in tunnels. In my music video most of the lip syncing takes place in front of graffiti backgroundd which in turn communicate the relaxed, playful aspect of the song as well as acts to attract the target indie audience who are generally artistic .
Moreover , Whilst they may not have been styling in my music video . All those participating wear casual clothing which highlights the laid back image of the music video which conforms to the indie genre whereby music videos are generally simple . Also costumes creates the character indicating their age , wealth , status and era of the music video. The clothing thus reflects the target audience .
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