A magazine advert works alongside a music video and digipak in order to promote the artist. Magazine adverts often include:
- The release date :
This is needed because the audience need to know when they able to purchase the album .
- Album/ song title :
This is important because to be able to purchase the album you would need to know the name of the album .
- Image of album cover:
The main image will usually be the same as the album cover to ensure brand identity and further promote the digipak
- Artist name:
Essential as the audience need to know who the name of the band is. This will help promote the artists and help them become more known in the music industry.
-Information about album :
This is important in an advert so that the target audience can get an idea of what will be in the album and what some of the names of the songs are in the album
-Where it is available to purchase:
On some of the magazine advert it often says ' available now on iTunes ' or ' available at HMV ' this is to show the audience how easily available the album is.
- Record label logo:
The record label that the artist belongs to will have its logo on the advert usually at the bottom and fairly small compared to everything else.
-Reviews:
On magazine adverts there will be sometimes a rating or review from different companies to show how others rate them
-QR codes:
QR codes are often used in order to direct people towards the album encouraging them to buy or watch the music video .
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