What have you learnt from audience feedback ?

As a part of my evaluation I have gathered a group of 10 people between the ages of 16-25 belonging to both genders ( target audience) asking them a range of set questions in order to see how successful my music video, digipak and advert are. Below I have presented my findings through the use of bar charts.

Question 1 : What genre does the song belong to ?

From my findings it is clear that the majority thought that the song belonged to the indie genre. However 3 assumed that it was pop, whilst 2 thought that it was rock.

As the genre of my music video is alternative rock with hints of the indie genre , I was intrigued as to why some thought that the music video belonged to the pop genre.

"Throughout the music video , there is a feel-good/ upbeat element to it similar to that of pop music videos and does not really include much of band performance except for the appearance of the main vocalist." Response from boy aged 22

Question 2: Does the music video and ancilliary texts link ?

In a group I showed them the music video along with the ancillary texts (poster and digipak ) and asked them if they thought that they all linked together .

As a result I received a pretty varied response with 7 agreeing that they were linked , whilst 3 said that it was not linked . For those that answered- No I followed up with the question - Why ? Response included below :



"Although both the ancillary texts follow the same format , what I do not understand is if The Crookes are meant to be a band , why is the second band member not included within the music video." Response from girl aged 18

Question 3: How effective are the three products in promoting the artist ?

As the sole purpose of the three media products is to promote the artists album , I viewed this as the most important question that needed to be asked.

The response overall was positive with 4/10 viewing the video as very effective, 5/10 regarding the combination as effective with an overall 9/10 viewing the combination as somewhat effective , with only 1 response of the combination as not effective.

From the feedback received on my music video and ancillary texts ,I have learnt that individuals interpret things differently despite the target audience including both girls and boys of ages between 16 and 25. Moreover , overall my three media products had the desired effect however included feedback in which mirror concerns expressed by my peers and teacher response.