Do Modern Music Videos disregard Goodwins theory ? Viewing it as irrelevant /outdated?

Having looked at Goodwins theory of music videos whereby he highlighted six points that are evident throughout the majority of music videos. However as time has progressed music artists are working towards the less conventional ways of music videos.

EXAMPLES

Clean Bandit- Rather Be

Hozier- Take me to church

Jungle - Time

These examples all have music videos that have nothing to do with the lyrics and concept of the music video as a result pushing the boundaries of a conventional music video straying away from Goodwins theory .