Andrew Goodwin

In order to fully grasp Goodwins theory I am going to apply it to a music video case study.  'You belong with me ' the song by American recording artist Taylor Swift, taken from her 'Fearless' album. It was released on April 18, 2009 and is a country pop song about wanting someone who is with this girl who does not appreciate him at all below I am going to analyse the music video relating back to Andrew Goodwins theory.

Andrew Goodwin identified key features that distinguish music as a form:

1- The relationship between the visuals and lyrics either amplifying it or contradicting the lyrics. An example from ' You belong with me ' is when Taylor Swift sings ' I wear t-shirts, she's cheer captain and I'm on the bleachers ' we are then able to see the other girl cheerleading and her on the bleatchers , as well as the indication towards her t-shirt .

2-The genre needs to be taken into consideration because each genre has its own music video style and iconography. Examples of conventions of country pop within 'You belong with me ' are camera shots of Taylor having fun and singing along to the song in her bedroom as a result keeping the mood light.

3-He also suggests that music videos are very likely to be voyeristic , according to Laura Mulvey( male gaze ) women tend to be objectified.

4-  The demands of the record label will include the need for close -ups of the artist and the artist may develop motifs which recur across their work (a visual style ). Another aspect of this theory are the use of close ups of the artist which are often utilised in order to create a platform between the artist and their fans .

5- A final aspect of Goodwins theory is inter textual references. These type of shots allow the audience to feel as if they were the same as the artist as a result purchasing the same products .

Firstly, look at structure of music when constructing a music videos for the chorus . Secondly, the voice of the song, the artists voice is extremely unique and form identification or trademark s that work well with the star image. Thirdly, what are they trying to convey e.g. sadness, happiness through the lighting who they use in the video.

Narrative and performance

Songs fail to give us the complete narrative? Goodwin explains that music videos should ignore common narrative . It is important in their role of advertising. Music videos should coherent repeatability makes it easier for the advertise to watch over and over without losing interest the artist acting as both narrator and participant helps to increase the authenticity however the lip sync and other mimed actions remains the heart of music videos. the audience need to believe this is real.

Relation of visuals to song 

Illustrate- images to illustrate the meaning of lyrics and genre

Amplifying- similar repeatability meaning and effects are manipulated and constantly shown through the video and drummed in our vision

Disjuncture - This is where the meaning of the song is completely ignored e.g. Michel Gondry Foo Fighters fits structure of song complete different narrative aspect of disjuncture