For the past couple of lessons our class has been showing each other our soundtracks that we are going to use for our music videos and created a brainstorm on the basis of four points:
-Genre /audience
- Storyline
-Brand image
-Style of dance or performance elements
We worked as a class to give inspirations and help create unique music videos that will have an impact as well as develop concepts of our classmates . Alicia and I received feedback from the class and we all agreed that the song belongs to the alternative rock genre.
As the song is quite upbeat a few story lines were quite similar and included one, a flashback. happy memory in which may be re-enacted from the point of view of the main singer. Another idea included following a group of friends on a day out in the city. It was also said that we need to make sure that our singer and storyline coincide in other words not just a random guy singing to some footage.
From the focus group we have decided that our the target audience is aimed at teenagers the storyline involves a performance based video as we have chosen the storyline which follows a group of friends on a night out and flashbacks of the good times within their friendship. The feedback as a result has given us insight into basing our ideas on our genre.
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