Thursday, 2 October 2014

Focus Group feeback

For the past couple of lessons our class has been showing each other our soundtracks that we are going to use for our music videos and created a brainstorm on the basis of four points:

-Genre /audience
- Storyline
-Brand image
-Style of dance or performance elements

We worked as a class to give inspirations and help create unique music videos that will have an impact as well as develop concepts of our classmates . Alicia and I received feedback from the class and we all agreed that the song belongs to the alternative rock genre.

As the song is quite upbeat a few story lines were quite similar and included one, a flashback. happy memory in which may be re-enacted from the point of view of the main singer. Another idea included following a group of friends on a day out in the city. It was also said that we need to make sure that our singer and storyline coincide in other words not just a random guy singing to some footage.

From the focus group we have decided that our the target audience is aimed at teenagers the storyline involves a performance based video as we have chosen the storyline which follows a group of friends on a night out and flashbacks of the good times within their friendship. The feedback as a result has given us insight into basing our ideas on our genre.

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