Sunday, 27 April 2014

Difference between an Art house movie and Mainstream blockbuster film

An art film  is typically a serious, independent film  targeted towards a specific market rather than a mass market .An art film is "intended to be a serious artistic work, often experimental and not designed for mass appeal". They are made more for the love of making a movie than for commercial profit.

 Art film producers usually present their films at specialty theatres and film festivals. Art films are aimed at small audiences, which means they can rarely get the financial backing that will permit large production budgets, expensive special effects, costly celebrity  actors, or huge advertising campaigns, as are used in widely released mainstream films.

Furthermore, a certain degree of experience and knowledge are required to understand or appreciate such films,This contrasts sharply with mainstream "blockbuster" films, which are geared more towards escapism and pure entertainment. For promotion, art films rely on the publicity generated from film critics' reviews, discussion of their film by arts columnists, commentators and bloggers, and "word-of-mouth" promotion by audience members. Since art films have small initial investment costs, they only need to appeal to a small portion of the mainstream viewing audiences to become financially viable.


From this information that i obtained from Wikipedia i have decided that my film was to be an Art Film , allowing for a small amount of people to appreciate the different aspects of my film.  

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