Target Audience profile

Planning- Feedback of other student work

In todays lesson, we stopped the editing that we had completed so far in order to examine each others music videos produced . We then had to come up with a list of the positives and negatives from the videos.

Positives included:

• Effects which included multi- screens and kaleidoscope 
• Editing to the beat 
• Included a range of camera shots 
• Exuberant performers 
• Steady filming 
• Precise mise-en-scene linked to their genre 

Negatives included:

• Unclear storylines
• Out of sync lip syncing 
• Awkward performers 
• Limited shot types 

From the feedback, it was a collective view from my classmates that my performer/ main singer was detached from the narrative of the music video as well as out of sync lip syncing as a result of the feedback Alicia and i have decide to re- film specific bits of our music video. 

risk assessment

Throughout the process of filming our music video there is an opportunity for several accidents to occur therefore specific action should be taken in order to avoid those risks.

Cars/ buses traveling along busy roads on location -We need to ensure that the road is clear before we cross the road , also before filming in or by the road

Crowds of people - To avoid people either knocking our equipment or interrupting we need to make sure that we film in less crowded places.

Within/ outside the tube station - Within the tube station we would need to be careful about where we choose to film making sure that we are not too close to the tracks. Because we intend to film in Camden Station which gets very busy we intend to film early in the morning to avoid the crowds.

Star Image

Having researched different music videos within the genre, Alicia and I looked at several outfit ensembles for our artists on Pintrest and as a result on Polyvore I have created looks for our characters which include black leather jackets, converse or vans in order to contrast with the bright colours from the bar and from the sheds where the lip syncing will take place. Additionally these looks aim to communicate the audience the genre that the music video belongs to, alternative rock.

Kathy's Look

Katriya's Look

Jeremy's Look

Cast

Includes our friends Katriya, Kathy,  we have intentionally picked a cast between the ages of 17 and 25 in order for our music video to avoid having actors who are to shy or nervous in front the camera.

Katriya Ross


Katriya is an 18 year old girl from North London chosen by myself and Alicia because she is reliable and we thought that she would fit in well with the concept we wish to achieve due to her fashion sense .

Kathy Evans

Kathy is a 17 year old girl from Hertfordshire and she was chosen due to her love of The Crookes music and also the fact that she  knows the song that Alicia and I are using for our music video meaning that she will able to sing along to the song with confidence.





Jeremy Schmitz

Jeremy is a 25 year old man and was chosen as Alicia and I felt as if he was able to perform comfortably to the song as well as lip sync very well. By casting someone older we also thought he lived up to the brand image that wish to create.

Locations

Firstly, for our night out scenes being a place that we hang out often we have thought about using Lock 17 in Camden we have chosen it because it offers a youthful relaxed atmosphere as well as stereotypical place youths go to have a good time. additionally, not all of us are 18 and they conveniently allow for under 18s as its a restaurant as well as a bar.

Additionally for the lip syncing we will go to Camden market where we will go just before the stalls open, there are sheds nearby which offer a range of different designs to film against as a result keeping to the genre which often creates edgy and versatile videos.

Also for the lip syncing we intend to film at several locations along the South bank these include the skate park and on millennium Bridge utilised in order to create a visually interesting backdrop.